Simon Chevalier is a French artist based in the south of France, near the Alps. Recognized by the Ministry of Culture as one of the 100 best French designers for 2022—2023 and 2024—2025.

In a world saturated with commercial noise, Simon responds with artvertising, his quiet resistance in urban landscape. His black and white geometric sculptures reclaim public space, offering stillness amid chaos.

Elevated above storefronts, the sculptures challenge the dominance of marketing, acting as minimalist beacons. Stripped of distraction, they invite reflection and resonate with collective memory.

In an age of flashing LED signs and digital screens, Simon subverts the language of advertising to propose a new path. His installations embrace a low tech ethos : using fixed, monochromatic LEDs (no animations, no RGB, no sound) to create timeless, energy-efficient lightscapes. 

By eliminating unnecessary electronics, his work prioritizes durability, simplicity, and ecological responsibility, proving that impact doesn’t require excess.

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